Creator Network & Brand Agency

Where Hard Work Gets Paid

Blue Craft Media Group is the first talent network built exclusively for electricians, plumbers, welders, and skilled labor creators — connecting them with the brands that have been trying to reach their audience for years.

Join the Network

Agencies Serving This Space

No one has built a dedicated influencer network for trades creators. Until now.

$7B+

Influencer Spend in 2024

Brand budgets are growing fast — and almost none of it is reaching the trades.

2M+

Skilled Trades Posts in 2025

The audience is already here. The monetization infrastructure wasn't. Now it is.

The Opportunity

The Most Loyal Audience Online Has No One Fighting for It

Electricians, plumbers, welders, and HVAC techs are building massive, deeply engaged followings across TikTok, YouTube, and Instagram. These creators are going viral every day — and the brands with serious budgets can't figure out how to reach them authentically.

Generic influencer agencies don't understand the trades. Tool companies, apparel brands, and equipment suppliers don't know where to look. We solve both problems at once.

"Some skilled-trades influencers are making more money as influencers than they do plumbing or wiring."

— Wall Street Journal, 2024

Our Creator Network

Every Trade. Every Niche.

We represent creators across the full spectrum of skilled labor — the highest-paid, most-viewed trades on the internet, each with dedicated brand relationships and growing audiences.

Electricians

The most viral trade on TikTok. Electrical creators with millions of followers and $100K+ earning potential that brands are desperate to reach.

Plumbers

Behind-the-walls content that consistently explodes online. Plumbers command loyal audiences and top-tier brand deals in the home improvement space.

Welders & Fabricators

Visually stunning content that performs across every platform. Fabricators and pipe welders sit at the top of the trade income ladder.

HVAC Technicians

One of the fastest-growing niches on social media, driven by Gen Z flooding into a trade that pays six figures with only a certification.

Construction

Framers, concrete workers, and superintendents sharing the real side of building America — with the follower counts to prove people are tuning in.

Mechanics & Auto

Grease-under-the-nails content that consistently goes viral. Auto creators command engaged audiences of gearheads and DIY enthusiasts alike.

Truckers & CDL

Owner-operators documenting life on the road to audiences that traditional advertising has never been able to reach. High loyalty, high purchase intent.

Carpenters & More

Woodworkers, roofers, landscapers, farmers, and pipefitters — the full trades spectrum with dedicated brand budgets waiting to be tapped.

For Creators

Brand Deal Brokering

We pitch you to brands already spending money to reach your audience — tool companies, apparel brands, equipment suppliers. You do what you already do. We handle the business side.

Network Campaign Access

As part of our network, you gain access to package deals no individual creator could land alone — bigger brands, bigger budgets, easier execution.

Professional Media Kit

We build your creator profile and list you across every major brand marketplace. Brands start finding you without you lifting a finger.

Zero Upfront Cost

No retainers, no management fees. We work on commission only — we only make money when you make money. No risk, no catch.

You Built the Audience. We'll Get You Paid.

You've spent years mastering your trade and building a following doing what you love. Most creators in the trades are leaving thousands of dollars on the table every month. We change that — at no cost to you.

For Brands

Stop Guessing. Start Converting.

Authentic Placement

Creators integrate your product naturally into their real work content — not forced, not scripted. The audience can tell the difference. So can your conversion rate.

Creators at Every Scale

From micro-creators with hyper-engaged audiences of 10,000 followers to established voices with millions — we match your budget and goals to the right talent every time.

Network Packages

Reach multiple creators across your target trade simultaneously. One contract, one brief, one point of contact — coordinated execution across the entire network.

Full Campaign Management

We handle sourcing, briefing, coordination, and reporting. You get measurable results without the operational overhead.

Categories We Serve

Our creators reach the exact customers these categories need most.

Tool & Equipment Brands

Work Apparel & Footwear

Home Improvement & Hardware

Automotive & Fleet Brands

Energy & Nutrition Brands

Safety & PPE Manufacturers

Building Materials & Supply

The Process

Simple. Fast. Effective.

Step 01

Apply or Inquire

Creators apply to join the network. Brands submit a brief. We review everything within 48 hours and come back with a clear path forward.

Step 02

We Build the Match

We identify the right creators for each brand campaign — or build the right brand pitch for each creator — based on audience, niche, and content fit.

Step 03

We Handle Everything

Contracts, rates, creative briefs, timelines, approvals — we manage the entire deal so both sides can focus on what they do best.

Step 04

Results Delivered

Content goes live, brands get reach, creators get paid. We track performance and report back — then we do it again, better.

Our Mission

Built by the People Who Build Everything Else

Skilled tradespeople are the backbone of the economy. They're also some of the most authentic, engaging creators on the internet — and they've been underserved by a creator economy obsessed with fashion and lifestyle.

We started Blue Craft Media Group to change that. To give tradespeople the same access to brand revenue that lifestyle influencers have had for a decade. The trades built this country. It's time the creator economy caught up.

Authenticity First

We only work with creators who are actually in the trade. No posturing, no performance — just real people doing real work.

Creator-First Economics

Creators keep the majority of every deal. Our commission model means we only win when they win — there's no other way we want it.

Long-Term Relationships

We're not a marketplace. We're a network. We build lasting relationships between creators and brands that produce results over years, not one-off posts.